For Pets Only is founded in 1998.
Founder, Silvia Savi, a smart and resourceful entrepreneur with a passion for fashion and everything trendy, and with an endless love for our four-legged friends - big or small - or for what she lovingly refers to as her "sweet furry loves", is the mastermind behind it all.
In a time where fashion accessories for doggies are only merely seen on screen in Hollywood, Silvia Savi’s visionary mind gets to work only to create in 2001 the very first For Pets Only corner in the beautiful and legendary Fiorucci multistore in Milan featuring fashion creations in the very new Pet Luxury world. Following this first great success, the first FPO “flagship store” is then inaugurated in September 2003, in the very heart of Milan.
FPO collections are all designed by Silvia Savi, proudly Made in Italy and produced in-house in Milan. Every detail is thought of to enhance the garment, making it both “fun & glam”, and to surprise an ever more informed and demanding clientele. FPO’s number one priority remains the comfort, the needs and well-being of our four-legged friends, with products that are always nickel-free, hand-sewn without the use of any glues.
For Pets Only is an “avant-garde” brand, always at the forefront of its sector, with its forward-thinking being its greatest success.
In such a fabulous world of comfort and beauty, the opening of the first For Pets Only Beauty & Spa was simply and naturally the next step to take, a luxurious beauty salon inside the exclusive boutique in Milan, and later also in Montecarlo.